I’ll never forget this awful computer commercial where basketball player Steve Nash is telling us about the company. He rambles on, repeating a script with little interest or insight, and absolutely zero passion. It comes across like a marketing guru was burned out and produced a cut & paste from a marketing manual.
And that’s how [...]

A friend from NYC gave me about a dozen episodes of Mad Men, the television show about advertising executives set in the 1960’s. One of the best parts about the show is the graphic that includes a man plunging to his death throughout the introduction credits.
For all the racism, sexism, and homophobia that occur in [...]

Walking down Dundas Street, a man doing market research on a billboard ad for the Volvo C30 stopped me. For kicks, I let him film my response to his questions. Apparently, the new tagline is, “Love it or hate it” .  I told him that people would essentially vote with their wallets; that Volvo wasn’t a sexy car [...]